Alabama Shakes - Sound and Colour - Content and Visual Style
The video for this song is in most ways linked to the lyrics, allowing for the use of a narrative and concept based platform. The narrative is centered around a male character waking up in what appears to be a space pod. Confused and dazed as to why and how he got there, he stumbles around the ship excited, yet disheartened by his environment, the colour used in the screen shots are used to emphasize the tone and emotions.
Colour and Lighting
Asap Mob - Yamborghini High
Apparent Themes
The themes within the base of the music video, are enlightened to show the nature of his situation. The theme of hope is very clear in this music video from the contradiction of his facial expressions to the use of colour and lighting in the video. It has been shown through his shocked expression set against the bright white lighting glistening across his face.
Setting
Alabama Shakes used the setting of, an ice white space pod for the backdrop of their music video, the white lighting in used to scan across the male characters body is used to interpret the innocent, smooth and soulful background. We have also decided to include the use of bright lights, and natural lighting on a bright day to create a similar effect, provoke the audience emotion to feel the same happy, soulful feeling that this video creates. It is sad yet happy, and the audiences emotions have been triggered to feel the sadness and pain of this character, but his happiness as he sees the light at the end.
Colour and Lighting
As I have already stated with the colour and lighting in the music video, it has been used here to emphasize on the feelings and emotions the audience may feel towards the music video. The colour white is often associated with humility, faith and heaven most notably, and with that colour it is what my group have been aiming for and trying to achieve through the choice and use of white lighting also. Natural lighting will be a precedent force for us, as it will be used to instigate to the audience that artificial lighting isn't needed to express the emotions and joy of the character in the music video, rather the natural surrounding can provide a perfect backdrop for the best lighting.
ASAP Mob- Yamborghini High
We looked for different hip-hop/pop artists to analyse the way in which they represented themselves, regardless of the genre these artists belonged to. Certain artists look at modern society and attempt to transfigure a way to gather ground and aspire to be recognized as a mainstay within youth culture.
Costume, Hair&Makeup
You see within the video, that they are dressed in camouflage, holding weapons and standing amongst mother nature. The costume can be used to reiterate their appeal to the audience, as a sign that they are blending in with current popular culture of smoking cannabis and being violent, they may not participate in acts of violence in or away from the music scene but by promoting it, its a sign that they are trying to be a part of popular culture. The dramatic changes in colour, the constant blurring and distortion of the moving images allow the audience to assume this is the vision of those that tend to get high, it can be interpreted by audiences that, getting high is such a perfect experience and it encourages the youth to want to participate in such actions.
Body Language and Facial Expressions
The way in which the characters acted within this video can be directly linked to artists image also, as they are seen in the thumbnail holding guns yet they don't take a direct approach to say that they are promoting gun violence or crime, it can be perceived into their image that they want to be viewed as being a feared group of society, or even placed in a small minority of artists in the music industry that aim to create a social image that represents fear rather than violence.
Structure
The video was set up not with a dark message but one of high clarification, as it can be related to our song as the name 'Angels', can be interpreted to say that with getting high, having angels around you is a synonym to be feeling or experiencing similar interactions. The message of this song may be different but the constant use of bright colours enhances the positivity around the structure, as with our music video, we will be looking into videos of this calibre to reiterate the strong positive vibe we are attempting to express.
The artists image has been clearly advertised and promoted within this video due to the constant visualisation and CGI. ASAP Rocky, seen as a man to break the rules, with the rest of the ASAP Mob throw an image to the audiences that they are rule breakers, they walk away from society's norms and do what the minority participate in. This allows them to appeal to a more niche yet modernized audience, as the song reciprocates the hidden but popular actions of the underground youth, "Ganja", also known as Cannabis among several other names, a drug intended for medicinal use, yet with youths and even minorities of the older generation using at as a psychoactive drug, the song reiterates that Cannabis is positive by promoting it indirectly.
Conclusion
With looking at research into similar videos, the concept of our music video suggests that our artist is a good person rather than someone with the intention to take out a negative perspective towards the audience. My group will take the meaning of the song and use it to portray our character as a man of faith, respect and necessity rather than somebody who may be trying to fit in the norms and common conventions of modern society.
No comments:
Post a Comment