Research: Institutions

What is an Institution?

Music video institutions are companies who help produce and fund music videos for their signed artists. Most, if not all popular artists/bands are signed to these credible companies. Having an institution signed to you can contribute to your success because they are accountable for the artist success and downfall which can help new coming artist gain many opportunities to get their name heard. Moreover these companies have an expectation from audiences as they are mainly a well established and known company who is recognized for a certain genre of music. For example, universal signed Alicia Keys and her  career started with Sony believing in her and signing her, which then followed on with many opportunities given to her such as Album releases and Single releases along with other liberties on different media platforms which boosted up her fame and made her the hugely successful artist she is today. 

The 4 leading Music Institutions:

Sony Music Entertainment:

• Provides contracts and music labels for international artists 
• Used to be known as Sony BMG Music Entertainment, however changed its name in 2008
• Offers a range of music genres including pop, rock, hip-hop, country, grime, etc.
• Labels include Arista Records, Colombia Records, Epic Records, J Records, Jive Records, RCA Victoria Records, RCA Records, Legacy Records, Sonic Wave America and others.
• Colombia Records was created 1887, and then branched out and Sony evolved.
• Artist signed include, Destiny's Child, Michael Jackson, Elvis,Wham, Kid Ink, ASAP Rocky, Miley Cyrus.

EMI Music: 

•     Successful International Institution and one of the most leading in the world.
•     Labels include Angel, Astralwerks, Blue note, Capital, Capital Latin, etc.
•    Offers a range of music genres including POP, Alternative, Rock, Rap, Hip-Hop, Latin, Pop-      Rock, House music, Elector Dance.
•    Artists signed include Katy Perry, Snoop Dogg, Queen, Coldplay, Beatles, Cher, Ice Cube,        David Guetta, ACDC

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Warner Music Group:

• ·     Not as popular or big as the other Major Music Institutions, however is an international institution. 
• ·     Help artists achieve long term creative and financial success by providing consumers with the highest quality music content available.
• ·    Labels include Warner Bros, Asylum, Atlantic, Cordless, East West, Elektra, Maybach Music, etc 
• ·       Artists signed include Bruno Mars,Wiz Khalifa, Madonna, Major Lazer, Ed Sheeran, Prince, Plan B, kid Rock, etc. 
•      Offers a Range of Music Genres including POP, Dance-hall, Dance, Hip Hop, Tropical House, House music, Country, Funk

Universal Music Group Inc. (UMG) :

•         World’s Largest Music Content Company.
•          Recorded music business discovers and develops recording artists and then markets and            promotes their music across a wide array of formats and platforms.
•         Successful Company on a different platform which determines Profits both ways
•         Labels include Abbey Road Studios, Bravado, Capitol Music Group, Def Jam Recordings,         EMI, Decca, Island Records UK/ Island Records US
•        Artists signed include  Maroon 5, Nicki Minaj, Justin Bieber, Amy Whineshouse, U2, The Weeknd, Lana Del Ray, Kendrick Lamar, James Bay, Drake, Bruno Mars
•       Offers a range of genres including Hip-Hop, Soul music, Funk, Pop, Indie Rock, Pop Rock, Jazz
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